Sourcedogg, a cloud-based supply chain management platform, needed a strategic marketing overhaul. While they had recently updated their logo, they lacked a clear brand position, a demand generation strategy, and a website optimised for conversion.
Insight
Repositioning a B2B SaaS Brand to Drive Demand and Sales Growth
Their biggest challenges included:
- Positioning their software effectively for different supply chain stakeholders.
- Aligning sales and marketing efforts to drive higher-quality leads.
- Improving digital performance through SEO, content, and paid campaigns.
Strategy
Sourcedogg, a cloud-based supply chain management platform, needed a strategic marketing overhaul. While they had recently updated their logo, they lacked a clear brand position, a demand generation strategy, and a website optimised for conversion.
Their biggest challenges included:
- Positioning their software effectively for different supply chain stakeholders.
- Aligning sales and marketing efforts to drive higher-quality leads.
- Improving digital performance through SEO, content, and paid campaigns.
Delivery
Delivered a conversion-focused website, structured content strategy, marketing automation, and fully aligned sales and marketing efforts — driving higher-quality leads, improved SEO/PPC performance, and better conversion rates for Sourcedogg.
Making It Matter
- Generated higher-quality leads, improving close rates for the sales team.
- Established thought leadership, increasing engagement with key industry stakeholders.
- Improved conversion rates through an optimised digital experience.
- Created a scalable demand-generation framework, allowing ongoing growth without increasing budget inefficiencies.