Pure Offices owns and operates flexible office spaces across major UK locations – offering modern, all-inclusive workspaces without the long-term lease commitments of traditional providers.
Insight
Creating a Scalable Digital Strategy for Flexible Workspace Growth
But despite their strong market fit, the brand lacked digital conversion performance – particularly on mobile. Their website didn’t reflect the clean, contemporary feel of their physical offices. With mobile use rising and viewing requests falling, the challenge was clear: make digital work as hard as their real estate.
Strategy
We started by redesigning the entire user journey, prioritising mobile UX and visual storytelling. From layout to imagery, everything was built to convey trust, quality, and ease of use.
We photographed over 1,000 office interiors to bring the spaces to life online. We restructured the site content hierarchy, embedded social proof through 100+ testimonials, and aligned the messaging to reflect the needs of a changing workforce.
From a performance perspective, we tackled search visibility head-on – identifying 360 high-potential keywords and re-architecting the site around them. We also launched a local SEO strategy, optimising each office location with Google profiles, photos, and dynamic content feeds.
Delivery
A comprehensive digital overhaul combining stunning visuals, streamlined UX, and targeted SEO for maximum local impact
Results
Achieved 344 out of 360 keywords ranking on pages 1–2 of Google, with 95 keywords at position 1 and 164 in the top 5, boosting search visibility to 4x stronger than Regus and driving significant PPC savings through increased organic leads.