Projectorpoint are the UK’s leading specialist in projector sales, with over 50,000 units sold since 2001. As a mature tech company, their bespoke content management system had become inflexible and unscalable – making it difficult to remain agile in a fast-paced, mobile-first marketplace.
Insight
Modernising a legacy platform to meet the needs of today’s diverse, digital-first customers.
The challenge was to modernise their infrastructure, enhance customer journeys, and support different user needs – from home cinema shoppers to business buyers – while preserving their strong search presence and ecommerce performance.
Strategy
Our work began with a complete digital platform migration to Magento, which demanded careful handling of thousands of products and extensive technical specification data.
We performed deep SEO and competitor analysis to inform a new product categorisation model, designed to serve both organic visibility and user needs. From here, we reimagined the site architecture and UX, balancing high-conversion design with diverse user pathways.
Beyond the website, we developed a content strategy, launched a news subdomain, installed advanced call tracking, and supported PPC campaign planning – all geared towards commercial growth.
Delivery
High-impact execution across email, paid media, and customer intelligence.