Onwave is a connectivity provider with a difference – they aggregate multiple networks (cellular, fibre, satellite and more) into one managed solution that gives businesses true visibility and control over their operations.
Insight
Repositioning a tech brand to support strategic growth beyond its core market.
Their challenge wasn’t just digital – it was strategic. They were shifting focus away from their traditional construction market into new verticals, requiring a repositioned brand, new personas, and a sharper proposition to match the ambitions of their commercial strategy.
Strategy
We started by uncovering Onwave’s real commercial objective: breaking into unfamiliar territory. We helped them define and articulate two distinct new customer personas – each with vastly different needs, language, and buying motivations.
Next, we tackled the brand. The existing look and feel didn’t reflect the scale or innovation of their offer – so we transformed it into something sharper, more technical, and much more enterprise-ready. This repositioning was critical for standing toe-to-toe with major competitors like Vodafone and BT.
Finally, we applied this new brand across a redesigned digital estate – including a futureproof website built to support their refreshed proposition, sales materials, and inbound strategy.
Delivery
Smarter design and sharper messaging drove a 143% increase in submissions and nearly doubled email click-throughs.