Displaypoint was born from insight. While working with sister brand Projectorpoint, we saw the market was shifting – businesses and schools were moving away from traditional projectors and towards large format displays.
Insight
Launching a Specialist B2B Ecommerce Brand for the AV Display Market
But adding these products to Projectorpoint’s existing catalogue didn’t feel right. The brand name didn’t align, the experience didn’t fit, and there was no one in the market selling displays well online. That was our opening.
Strategy
We started by claiming the space – naming the new brand Displaypoint and securing the domain. Then came the research. We mapped the AV display market, assessed competitors (and quickly ruled them out), and set about creating a new kind of digital buying experience.
The brand was designed to be a visual sibling of Projectorpoint but with a cleaner, more contemporary identity. We worked with the team to shape the Magento multi-store setup, create solution hubs for vertical markets, and design landing pages for high-value products like Barco ClickShare.
Everything was built with conversion, content clarity and PPC efficiency in mind.
Delivery
Building a unified brand and multi-store Magento presence with targeted UX, high-value landing pages, and performance-driven PPC strategy.