Davy’s Wine Bars

Bringing a 150-Year-Old Business into a Data-Driven, Digital-First Future

Insight

Bringing a 150-Year-Old Business into a Data-Driven, Digital-First Future

Davy’s Wine Bars is a fifth-generation family business, a name synonymous with exceptional wine, quality food, and outstanding service for over 150 years. With sixteen wine bars and dining rooms across London and three retail shops, Davy’s has built a reputation on heritage, craftsmanship, and an unparalleled selection of wines.

However, in an increasingly digital and data-driven landscape, Davy’s needed to elevate its online presence, modernise its customer engagement strategies, and better integrate its physical and digital businesses.

The challenge was twofold:

  • Optimising the performance of the wine bars by analysing acquisition, retention, and consumer behaviour to drive bookings, improve customer loyalty, and enhance operational efficiency.
  • Refining the eCommerce business through deep customer insights, segmentation, and data-led marketing strategies to increase online sales and build a seamless omnichannel experience.

Davy’s sought a strategic partner that could help navigate this transformation – ensuring that every digital move complemented their rich history while maximising commercial performance.

Strategy

We took a full-funnel approach, ensuring that all marketing, technology, and customer experience strategies were not only data-driven but also aligned with Davy’s long-standing brand values.

  • Digital Transformation – Migrated Davy’s websites to a more stable, high-performing platform, ensuring seamless ERP and operational system integrations across the business.
  • Customer Data & Business Intelligence – Built a custom data warehouse, blending insights from WiFi data, bar bookings, eCommerce transactions, and audience segmentation, allowing for a single customer view.
  • Search & Social Strategy – Conducted a deep SEO analysis, built a content and audience strategy, and developed a structured paid social campaign targeting wine lovers and restaurant-goers.
  • Omnichannel Commercial Strategy – Identified crossovers and gaps between the bars and eCommerce customer bases, designing integrated acquisition and retention strategies.
  • Email & CRM Strategy – Developed sophisticated email automation, onboarding sequences, and segmented engagement campaigns, ensuring high-value customer retention and reactivation.
  • Subscription & Membership Model – Enhanced the Davy’s Wine Club subscription model to boost long-term customer loyalty and recurring revenue.

Delivery

Our work with Davy’s spanned technical, analytical, and strategic execution, ensuring that every element of their digital presence worked together to enhance both online and in-bar experiences.

Website & eCommerce Overhaul

Migrated the website to a faster, more scalable platform, improving speed, usability, and search visibility.

Advanced Business Intelligence Integration

Connected bar booking systems, eCommerce data, WiFi insights, and customer interactions to build predictive models for retention, lifetime value, and seasonal trends.

Paid & Organic Social Strategy

Launched targeted campaigns using data-led audience segmentation, scaling up lookalike audiences to drive both restaurant visits and online wine purchases.

SEO & Content Strategy

Created high-impact content that positioned Davy’s as an authority in wine, helping customers with buying decisions, food pairings, and exclusive recommendations.

Wine Tasting & Event Strategy

Developed a seasonal marketing plan around wine tastings, private dining, and exclusive events, driving direct engagement with customers both online and offline.

Private Dining & Corporate Services Promotion

Designed targeted campaigns to expand private dining bookings and corporate wine experiences, optimising conversion funnels for lead generation.

Making It Matter

Our work with Davy’s was more than just a digital upgrade – it was about transforming a legacy brand into a data-powered, omnichannel business while staying true to its heritage, quality, and customer experience.

  • Increased digital revenue through improved eCommerce strategy, audience targeting, and retention efforts.
  • Higher booking conversion rates, leveraging predictive data models to optimise seasonal and peak-period restaurant performance.
  • Stronger customer segmentation, allowing Davy’s to personalise marketing efforts across bars, retail, and online sales.
  • A fully integrated business intelligence system, enabling data-driven decision-making across all touchpoints.
  • Established a scalable digital-first strategy, ensuring sustainable growth across both the hospitality and retail sides of the business.

By bridging 150 years of heritage with cutting-edge digital innovation, we positioned Davy’s for long-term success – helping them turn wine lovers into lifelong customers, online and offline.

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