Crane & Co. is one of America’s oldest institutions, known for crafting the finest stationery since 1801 – including the paper used for US currency. Their product portfolio includes prestigious brands like William Arthur and Vera Wang.
Insight
From rich history to richer insights — building smarter strategies through data.
Despite their heritage, Crane needed a new customer strategy that could unlock the potential of their digital presence. With over 400,000 users and millions of order data points, they approached us to help turn this raw customer information into a more innovative marketing approach that would preserve their legacy while powering growth.
Strategy
We began by interrogating Crane’s eCommerce database, drawing insights from over 52 million data points to build detailed psychographic customer profiles. Using our proprietary Frame application, we enriched this with gender, age and interest data mapped from US Census and social sources.
From here, we overhauled their email marketing approach – introducing dynamic personalisation and restructured segmentation based on real user behaviour.
On the paid media side, we rearchitected their PPC strategy, reducing wasted spend while boosting ROI across campaigns.
Delivery
High-impact execution across email, paid media, and customer intelligence.
Delivery
Our work drove record-breaking results for Crane, delivering a 166% increase in email open rates, a 293% lift in click rates, and an 800% surge in revenue within hours of launch. PPC performance also soared, with a 54% boost in conversion rates, a 41% drop in costs, and a 144% improvement in ROI. Through in-depth data intelligence and psychographic profiling, we empowered Crane with powerful customer insights to fuel ongoing growth.