Compost Records has evolved from a one-man operation to a thriving label in East Munich, with 30 exclusive artists, five sub-labels, and over 400 releases. Described by Gilles Peterson as “the most consistent and forward-thinking record label in continental Europe”, their creative edge was well established – but their marketing tools weren’t keeping up.
Insight
Empowering a Leading Music Label with Cost-Effective Digital Marketing Tools
They needed a flexible, cost-efficient way to manage email marketing and social promotion in-house – without the ongoing cost and complexity of platforms like Mailchimp.
Strategy
We implemented a lean, self-managed email marketing system directly within their WordPress CMS – removing the need for third-party tools while giving the Compost team complete control. The design was fully responsive, visually in line with the label’s aesthetic, and optimised for ease of use.
For social content and music distribution, we advised on best-practice strategies for using mixes, podcasts, and samples to grow their audience on platforms like SoundCloud, YouTube, and Facebook. The goal was to enhance user engagement without increasing team workload or cost.
Delivery
Empowering scalable music promotion with a custom WordPress email system, SES integration, and strategic content guidance for fanbase growth.
Results
Compost now runs more email campaigns than ever, generating higher sales with minimal overhead. Social presence has exploded, with over 70,000 followers on SoundCloud and growing reach across multiple platforms.