Amathus Drinks

Using Data to Shape a Smarter Digital and Omnichannel Strategy

Insight

Using Data to Shape a Smarter Digital and Omnichannel Strategy

Amathus Drinks, a specialist drinks retailer and distributor, had a strong physical presence with 16 retail stores but needed to refine its digital strategy and omnichannel marketing approach.

Their biggest challenges included:

  • Improving eCommerce sales through more refined customer segmentation and targeting.
  • Enhancing SEO, paid media, and content strategy to improve online performance.
  • Developing a business intelligence framework to integrate online and in-store sales data.

Strategy

Our approach was designed to turn raw data into action:

  • Sales and customer demographic analysis, identifying key buying patterns and retention trends.
  • SEO and search strategy development, using Google Analytics and Search Console insights.
  • Audience segmentation for paid media, creating acquisition, retention, and maximisation strategies.
  • Content marketing framework, including social media, blog content, and email automation.
  • Integration of business intelligence and ERP systems, providing a unified view of customer behaviour across online and offline channels.

Delivery

We transformed eCommerce performance by analysing customer behaviour, optimising SEO and paid social, launching targeted email automation, and delivering a structured content and advertising strategy for consistent growth.

Deep eCommerce Performance Analysis

Conducted a deep dive into eCommerce performance, tracking revenue per order, sales trends, and customer retention patterns.

SEO and Paid Social Optimisation

Developed a structured SEO and paid social strategy, ensuring marketing spend was optimised for acquisition and retention.

Customer Segmentation Strategy

Created a segmentation strategy for targeted campaigns, based on purchase history and behavioural insights.

Email Automation for Re-Engagement

Launched email automation, improving re-engagement and customer lifetime value.

Content and Advertising Playbook

Designed a content and advertising playbook, ensuring consistency in messaging across digital channels.

Making It Matter

  • Increased digital revenue by improving eCommerce efficiency and targeting.
  • Pptimised marketing spend, leading to improved customer acquisition costs.
  • Created a data-driven foundation for future omnichannel strategy development.
  • Established a scalable approach to audience segmentation, ensuring long-term growth.
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