Accordant Media is a leading programmatic advertising solutions company based in New York. Their offering helps marketers reach target audiences efficiently, maintain data control, and generate valuable insights – all while ensuring cost-effective and transparent campaign execution.
Insight
Driving Engagement Through Smarter Content, Landing Pages and Email Strategy
To support their own demand generation, Accordant needed to practise what they preached. They approached us to improve email campaign performance and design more effective landing pages for gated content, like e-books and thought leadership assets.
Strategy
We developed a modular email template system tailored to the limitations of Pardot, their chosen marketing automation platform. Despite Pardot’s inflexible editing interface, our solution gave the Accordant team full control, enabling faster campaign turnaround and improved content representation.
For their landing pages, we focused on conversion performance – crafting responsive, brand-aligned layouts that incorporated best practices from our ecommerce and lead gen experience. Each landing page was editable in Pardot, ensuring scalability for future content releases.
Delivery
Smarter design and sharper messaging drove a 143% increase in submissions and nearly doubled email click-throughs.