Media & Publishing Marketing

We specialise in helping media and publishing organisations unlock the full value of their audience data and translate it into marketing strategies that grow reach, revenue, and relevance.

In an industry constantly navigating the balance between content quality, audience expectations, and commercial pressures, effective marketing in media and publishing requires more than just great campaigns – it demands strategic insight, deep audience understanding, and agile execution.

Whether you’re a print legacy brand adapting to digital, a born-digital publisher scaling subscriptions, or a hybrid platform looking to optimise performance across channels, we’re here to help you do it smarter.

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What we do

We work with media brands across news, magazines, B2B publications, and membership organisations to deliver marketing strategies that support editorial, commercial, and audience development goals.

We act as your strategic marketing partner, helping you translate audience intelligence into compelling campaigns that align your editorial values with commercial success.

Subscriber insight analysis (geo, demo, psychographics)

Audience segmentation & persona creation

Content strategy & calendar planning

Communication playbooks and messaging frameworks

Subscription marketing & retention campaigns

Digital acquisition via paid social, search, email, and SEO

Commercial positioning support for partnerships, ads, and sponsorships

Stakeholder alignment across editorial, commercial, and C-suite teams

How we do it

We use our Four-Pillar Discovery Framework – Customer, Content, Commercial, and Communication – to dig deep into your current ecosystem.

We gather insights from every available data source: CRM, website analytics, subscriber platforms, email lists, social engagement, and beyond. Then, we map these insights to strategic opportunities for growth.

We examine audience behaviour across platforms and formats (print, digital, podcast, email, events), identifying trends in acquisition, churn, and engagement.

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Using this intelligence, we shape segmentation models and personas that form the basis for targeted campaigns.

Once the direction is clear, we develop strategies and toolkits: editorial marketing calendars, content playbooks, paid social campaign plans, acquisition and retention journeys, and cross-platform messaging.

We collaborate closely with editorial and commercial teams to ensure unified narratives and seamless execution.

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Impact

KPIs that matter to media & publishing

Our strategies are built around the KPIs that drive media business success.

We bring transparency and precision to every campaign, with dashboards and reporting structures that give your teams visibility and control.

Subscriber acquisition rate – driving net new growth

Churn and retention rate – reducing drop-off through intelligent journeys

Content strategy & calendar planning

Communication playbooks and messaging frameworks

Subscription marketing & retention campaigns

Digital acquisition via paid social, search, email, and SEO

Commercial positioning support for partnerships, ads, and sponsorships

Stakeholder alignment across editorial, commercial, and C-suite teams

Our Media & Publishing Work

Horse & Hound Magazine

Horse & Hound Magazine

Future Publishing

Future Publishing

Decanter Magazine

Decanter Magazine

Accordant Media

Accordant Media

Why Matter?

We don’t just deliver campaigns.

We’ve worked with some of the best-known publishing brands – across B2B and B2C, digital and print – helping them evolve their marketing for today’s multi-platform, data-driven world.

We understand the nuances of editorial culture, the pressures on commercial teams, and the growing importance of intelligent subscription models.

We help you build a smarter, stronger, and more connected marketing function – one that aligns with the heartbeat of your brand while delivering results to your bottom line.

If you’re ready, let’s talk.