In ecommerce and retail, success isn’t just about traffic – it’s about conversion, retention, and continuous optimisation. With rising acquisition costs and shifting consumer expectations, growth now relies on smarter strategies, seamless journeys, and data that drives decision-making.
At Matter, we help ecommerce and retail brands unlock performance at every stage of the funnel – combining insight, technology, and creativity to deliver measurable commercial impact.
We work with DTC brands, multichannel retailers, and high-growth ecommerce businesses to deliver full-spectrum marketing strategy and execution. Our services cover:
Whether you’re scaling DTC or optimising omnichannel performance, we build strategies rooted in data and designed to convert.
Our approach begins with a deep dive into your data. We assess performance across all key platforms – GA4, Shopify/Magento, ESPs, ad platforms, and CRM – to map what’s working, what’s not, and where the opportunity lies.
We analyse customer behaviour across journeys: acquisition source, browsing patterns, basket activity, and repurchase behaviour. From there, we identify high-performing segments and build strategies to improve AOV, LTV, and retention.
On the paid side, we refine targeting, implement advanced tracking (Meta CAPI, GA4 ecommerce events, etc.), and optimise campaign structures to improve ROAS and reduce CPA.
We also work across email and owned channels to build automated journeys that drive frequency and loyalty.
We collaborate with ecommerce managers, growth teams, performance marketers, and founders to deliver cohesive, data-led strategies that align with your revenue goals.
We track and improve the metrics that drive growth and profitability in ecommerce:
Whether you’re fine-tuning your funnel or launching in new markets, we combine sharp analysis with smart execution to deliver results you can see and measure.
From conversion audits to omnichannel campaign planning, we don’t just manage performance – we build the strategy behind it.
